Obela was created via a successful partnership between Strauss Group and PepsiCo, derived by a common vision to share the world through fresh Dips& Spreads.Obela Company aspires to lead the development and growth of the Fresh and Wholesome Dips and Spreads Category with hummus at the core in order to become the leading Company in every market we operate in.We have learned from our consumers that health and taste are often at odds with each other, as most healthy foods are considered to be boring and tasty foods are often guilt inducing. This is why Obela makes people feel good – it is a fun and healthy food packed with great flavors – to make eating occasions happier every single day.
